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About Ignite
Based along the San Francisco/Silicon Valley corridor, Ignite PR has established a consistent track-record in helping unknown, high tech companies successfully launch into the marketplace, build a strong market presence, or grow to become formidable market leaders. Ignite works predominantly with fast-growing, technology-based startups that provide business or consumer-focused products, software and Internet-based services.

The agency can talk shop on the enterprise-level side as well. So whether its webware, middleware, or software, we know how to translate core business benefits to attract your target customers. We've helped companies with a global footprint demonstrate their leadership just as we've helped expand the presence of fledgling companies into emerging category leaders. Here's a few attributes that are a bit more telling about our agency:

Passionate
Ignite brings a determined, can-do attitude with an ample supply of passion and media- and blogger savvy know-how to help our clients rise above the noise and successfully support their marketing objectives. We enjoy championing great ideas, technology and products that make a difference and eagerly do so, making an impact not just around a launch, but on a continuing basis. We love what we do, and it shows.

Agile
We guide our clients to successfully navigate the circuitous waterways of PR. When client momentum hits an unexpected lull or delay, we work with our clients to find relevant avenues we can pursue to continue engaging key influencers in a meaningful way. When our clients hit an unexpected bump in the road, we make it a point to offer applicable solutions. When a reporter says no, we honor that decision but will likely look for another point of entry or return with something more compelling down the road. If a blogger passes, we'll respect their decision but look for future ways to engage with them. When an unexpected opportunity presents itself, you can expect us to exploit that with a fast break and provide complete follow-through. The bottom line is that we thrive at making things happen --- all the time.

Creative
Whether our clients are entering a saturated market space or breaking new ground with a cutting-edge technology or service, our ability to guide and help them articulate a relevant message for the target customer and overall market is one of our strong suits. In crowded or highly dynamic markets, our knack for identifying news angles, whether those are external market trends or internal to the company, gives our clients a distinct competitive advantage in company and product awareness. Ignite is nothing short of exceptional at engaging the right opinion leaders and successfully propelling our clients into the news forefront time and time again.

Experienced
With Ignite, you'll never find yourself on the receiving end of "the small fish in a big pond" treatment. Unlike many agencies that bring in big guns to win your business and then staff your account with junior-level, inexperienced staff, Ignite is comprised only of seasoned PR professionals. Each Ignite member has significant and highly relevant PR experience under their belt. This commitment to experienced staff translates to a much better recipe of success for our clients, for opinion leaders, and for us. We won't compromise on the skill set of the team that represents your business to the media.

Ignite Public Relations
333 Gellert Blvd. #218
Daly City, CA 94015

Phone 650.227.3280 #101
Fax 650.227.3283
info@ignitepr.com


Career opportunities:
careers@ignitepr.com

OUR CLIENTS IN THE NEWS
  • Pabst uncaps first mobile campaign to promote Lone Star Beer (Mobile Marketer)
  • Can Appcelerator Change the Face of Apps? 3000 Developers Think So (ReadWriteWeb)
  • Cool Tools for Road Trippers (MSNBC)
  • LongJump puts PaaS On-Premise (ZDNet)
  • VCs Put Money in Open Source Management Software (Network World)
  • Twitter Scaling Solution Earns Reductive Labs $2 Million (ReadWriteWeb)
  • Digital Storage Options for Workers on the Go (New York Times)
  • Coming & Going: A Day's Outing (Washington Post)
  • LongJump Puts SaaS Inside IT Shops (CIO.com)
  • App Review: Mundu IM (Android Guys)
More....
TESTIMONIALS
"I started looking at PR boutiques which could really understand our (technical) product really quickly. I heard good things about Ignite, hired them and fast forward to the day of our launch: easily one of the most successful launches I've ever witnessed. They're really well organized, know what they're talking about, and most of all, they don't over promise -- they just over deliver. I can't recommend them enough."
Ilan Abehassera
Founder & CEO
Producteev
"I hired Ignite PR to help out with an early-stage technology business and needed smart, attentive help that I couldn't get from a big firm. Carmen and her colleagues came up-to-speed on my business quite quickly, and suggested a few out-of-the-box ideas that proved fruitful. During our work together, she and Ignite produced some wonderful results. If or when I'm in the same situation again, I would absolutely give them a call."
Ken Oestreich
Former Vice President of Marketing
Egenera
"Having worked with much larger PR agencies, we appreciate Ignite's clever strategies and aggressive execution. Ignite has been integral to helping Appcelerator leapfrog to its next level of growth."
Scott Schwarzhoff
VP of Marketing
Appcelerator
"Building a trusted brand via PR is paramount to our success. Ignite proved to be a terrific resource, resulting in Zicasso's coverage in venerable publications such as NYT, WSJ and Travel + Leisure. Ignite is an outstanding partner -- they think strategically and execute tirelessly to get results, at a competitive price. They totally get start-up culture, teamwork, and most importantly, delivering results."
Brian Tan
CEO Zicasso
"Ignite goes to great lengths to understand our business objectives and plot a course to help us meet them. Their advice is solid and their experience is deep. We've gotten more strategic advice and insight from Ignite than I ever would have expected from a PR agency."
Anne Patterson
Vice President
FreeFlow
"The Ignite team was instrumental in getting us a lot of news coverage very quickly. They are an agile team that can move rapidly to create and capitalize on media opportunities."
Samir Patel
Founder
SearchForce
"I've hired Carmen and her team to work with at least 7 of the companies I have worked at, founded or been involved with. When it comes to PR, Ignite is the agency of choice! I cannot say enough good things about them."
Oliver Muoto
Co-founder/VP Biz Dev
vFlyer
"From day one, the Ignite team made things happen. They proved to be a quick study and were able to regularly engage our spokespeople with opinion leaders on key industry issues, demonstrating the company's expertise and thought-leadership. Ignite provided excellent direction for launches and news announcements, identifying the influencers in our field and securing meetings and consistent coverage."
Tom Fry
Former Director of Marketing
Reasoning
"Team Ignite provides relentless support, responsive service and reliable advice when it comes to our strategies around PR. They are truly a seamless extension of the LongJump team."
Pankaj Malviya
CEO
LongJump

IGNITE PR BLOG
  • Corporate Philanthropy: Putting Your Money where Your Mouth is
  • 5 PR Cherry Bombs of 2011: What Went Wrong & What it Teaches Startup Entrepreneurs, Corporate Executives and PR Reps
  • Hard Times for Netflix: Lessons Learned in the Wake of a PR Disaster
  • You Make the Call: Top Social Media Stinkbombs of 2011
  • 7 Key Considerations for Planning a Successful PR Launch
  • Tips on Dealing with Unfavorable Press Coverage
  • Extend Your Public Relations Footprint into Facebook
  • Online Reviews Come into Question Again
  • Portland: The New, New Black (Tech Scene Taking Root)
  • Fortune 500s Outpacing SMBs in Social Media Adoption
More....
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