Ignite’s Philosophy

To apply our passionate, assertive, results-oriented approach on behalf of all of our clients To build confidence, trust and long lasting relationships with our clients To continually raise the bar on the quality of our work, value delivered and service we provide

Core Competencies
Expertise in Market Education, Evangelism, and Category Creation
Ignite has a built a solid track record working with clients to successfully undertake market education, technology evangelism, and category creation. We approach each client’s situation in a unique way, developing market awareness and building momentum via innovative strategies and aggressive execution.

Media Outreach Know-how
Ignite works closely with clients to ensure that key messages differentiate the company from its competition, but also communicate a clear, compelling value proposition to a highly focused target market. We are adept at successfully communicating complex technologies that resonate with a broad national audience as well as very specific vertical markets. This expertise has enabled us to successfully secure coverage for clients in all of the major newspaper and national news weekly publications, including Time Magazine, Business Week, The Wall Street Journal and The New York Times. Notably, we are skilled at securing news coverage, not just around formal launches or major announcements, but when PR is more challenging for our clients — during slower, quieter periods.

Highly Creative
The agency has exceptional capabilities in leveraging our clients’ resources and expertise and can adeptly identify and package “company assets” into topical angles that will resonate well with the press. As part of our ability to perceive, package and creatively promote news, we also develop unique programs that help our clients meet a variety of their marketing objectives.

What sets Ignite apart from others?
Focused
Ignite has maintained its longstanding focus on the enterprise sector and works primarily with early stage companies. We have extensive experience working with a broad array of enterprise-level technologies that includes: supply chain, infrastructure and network management, business performance management, security, voice recognition, CRM, ERP, portal software, and strategic sourcing to name a few. In addition to tapping our ever-growing network of opinion leaders in this arena, we can leverage our intellectual capital about the enterprise market right out-of-the-gate. We dedicate ourselves to ongoing learning about our clients' markets, their competition, customers, trends, and emerging issues.

Quantifiable Deliverables
With today’s focus on quantifiable ROI, Ignite holds itself accountable for concrete measurement and evaluation. With our unique, results-based model, our clients pay only a portion of the PR budget up-front, with the remainder due when Ignite has met its aggressive, predefined goals.

Client Referencability
We have near 100% referencability with our clients, both past and present, and we encourage our prospects to ask for and speak to previous client references. At Ignite, we work hard to earn the trust and confidence of our clients and are proud of our lasting relationships with them.

What can you expect

At Ignite, you’ll work with objective counselors, not “yes people,” so while we are highly responsive, proactive, and passionate, we’re also willing to tell you the good, the bad, and the ugly. We consistently focus on quality and make efficient use of your time. The work performed is done by a staff of seasoned PR professionals, and we never put junior personnel on your account. Our PR pros balance strategy with tactics and then focus on execution. We aim high and always strive to surpass your expectations.