To apply our passionate, assertive, results-oriented
approach on behalf of all of our clients
To build confidence, trust and long lasting relationships
with our clients
To continually raise the bar on the quality of
our work, value delivered and service we provide
Core Competencies Expertise in Market Education,
Evangelism, and Category Creation
Ignite has a built a solid track record working with clients
to successfully undertake market education, technology evangelism,
and category creation. We approach each client’s situation
in a unique way, developing market awareness and building
momentum via innovative strategies and aggressive execution.
Media Outreach Know-how
Ignite works closely with clients to ensure that key messages
differentiate the company from its competition, but also communicate
a clear, compelling value proposition to a highly focused
target market. We are adept at successfully communicating
complex technologies that resonate with a broad national audience
as well as very specific vertical markets. This expertise
has enabled us to successfully secure coverage for clients
in all of the major newspaper and national news weekly publications,
including Time Magazine, Business Week, The Wall Street Journal
and The New York Times. Notably, we are skilled at securing
news coverage, not just around formal launches or major announcements,
but when PR is more challenging for our clients — during
slower, quieter periods.
The agency has exceptional capabilities in leveraging our
clients’ resources and expertise and can adeptly identify
and package “company assets” into topical angles
that will resonate well with the press. As part of our ability
to perceive, package and creatively promote news, we also
develop unique programs that help our clients meet a variety
of their marketing objectives.
What sets Ignite apart from
Ignite has maintained its longstanding focus on the enterprise
sector and works primarily with early stage companies. We
have extensive experience working with a broad array of enterprise-level
technologies that includes: supply chain, infrastructure and
network management, business performance management, security,
voice recognition, CRM, ERP, portal software, and strategic
sourcing to name a few. In addition to tapping our ever-growing
network of opinion leaders in this arena, we can leverage
our intellectual capital about the enterprise market right
out-of-the-gate. We dedicate ourselves to ongoing learning
about our clients' markets, their competition, customers,
trends, and emerging issues.
With today’s focus on quantifiable ROI, Ignite holds
itself accountable for concrete measurement and evaluation.
With our unique, results-based model, our clients pay only
a portion of the PR budget up-front, with the remainder due
when Ignite has met its aggressive, predefined goals.
We have near 100% referencability with our clients, both past
and present, and we encourage our prospects to ask for and
speak to previous client references. At Ignite, we work hard
to earn the trust and confidence of our clients and are proud
of our lasting relationships with them.
can you expect
At Ignite, you’ll work with objective counselors,
not “yes people,” so while we are highly
responsive, proactive, and passionate, we’re
also willing to tell you the good, the bad, and
We consistently focus on quality and make efficient
use of your time.
The work performed is done by a staff of seasoned
PR professionals, and we never put junior personnel
on your account.
Our PR pros balance strategy with tactics and
then focus on execution.
We aim high and always strive to surpass your
"I started looking at PR boutiques which could really understand our (technical) product really quickly. I heard good things about Ignite, hired them and fast forward to the day of our launch: easily one of the most successful launches I've ever witnessed. They're really well organized, know what they're talking about, and most of all, they don't over promise -- they just over deliver. I can't recommend them enough."
Ilan Abehassera Founder & CEO Producteev
"I hired Ignite PR to help out with an early-stage technology business and needed smart, attentive help that I couldn't get from a big firm. Carmen and her colleagues came up-to-speed on my business quite quickly, and suggested a few out-of-the-box ideas that proved fruitful. During our work together, she and Ignite produced some wonderful results. If or when I'm in the same situation again, I would absolutely give them a call."
Ken Oestreich Former Vice President of Marketing Egenera
"Having worked with much larger PR agencies, we appreciate Ignite's clever strategies and aggressive execution. Ignite has been integral to helping Appcelerator leapfrog to its next level of growth."
Scott Schwarzhoff VP of Marketing Appcelerator
"Building a trusted brand via PR is paramount to our success. Ignite proved to be a terrific resource, resulting in Zicasso's coverage in venerable publications such as NYT, WSJ and Travel + Leisure. Ignite is an outstanding partner -- they think strategically and execute tirelessly to get results, at a competitive price. They totally get start-up culture, teamwork, and most importantly, delivering results."
Brian Tan CEO Zicasso
"Ignite goes to great lengths to understand our business objectives and plot a course to help us meet them. Their advice is solid and their experience is deep. We've gotten more strategic advice and insight from Ignite than I ever would have expected from a PR agency."
Anne Patterson Vice President FreeFlow
"The Ignite team was instrumental in getting us a lot of news coverage very quickly. They are an agile team that can move rapidly to create and capitalize on media opportunities."
Samir Patel Founder SearchForce
"I've hired Carmen and her team to work with at least 7 of the companies I have worked at, founded or been involved with. When it comes to PR, Ignite is the agency of choice! I cannot say enough good things about them."
Oliver Muoto Co-founder/VP Biz Dev vFlyer
"From day one, the Ignite team made things happen. They proved to be a quick study and were able to regularly engage our spokespeople with opinion leaders on key industry issues, demonstrating the company's expertise and thought-leadership. Ignite provided excellent direction for launches and news announcements, identifying the influencers in our field and securing meetings and consistent coverage."
Tom Fry Former Director of Marketing Reasoning
"Team Ignite provides relentless support, responsive service and reliable advice when it comes to our strategies around PR. They are truly a seamless extension of the LongJump team."