We make tech companies impossible to miss. Category strategy, PR, brand narrative, LinkedIn, Reddit, LLM search — orchestrated by strategists, scaled by AI.
Your buyers aren't just reading Tier-1 news and tech outlets anymore — they're asking ChatGPT and Perplexity, scanning Reddit threads, scrolling LinkedIn, and evaluating you across channels that didn't exist five years ago.
We harness AI to track conversations that matter — about your company, your competitors, and your category — in real time. When the market shifts, we catch it first. When opportunities surface, we move before anyone else does — and bring you in for the play. We connect the dots others miss, spotting trends that give you a leg up before competitors see them coming. And sometimes we'll spot a trend early, build the narrative around it, and take it straight to the media.
This is PR recalibrated for the AI era. We partner with your team, build the battle plan, and arm you to define and own your category.
The ability to scale communications has changed dramatically — and it's a game-changer for companies that move fast. We match your pace with AI-powered execution that gets your message further, faster, across every channel that matters.
We don't just pitch stories. We help you define, educate, and own your category.
15+ years of journalist and analyst relationships — plus the ability to find and influence conversations on Reddit, LinkedIn, X, Discord, and the channels where your buyers are forming opinions before you ever get a meeting.
Recognized as a Top 20 agency in San Francisco for 5 consecutive years — out of 700+ firms.
We specialize in the sectors reshaping the world. Our team speaks your language fluently.
From foundation models to applied AI
AI-driven robotics and automation
Nano satellites and orbital technology
Digital health and biotech innovation
Enterprise security and privacy tech
Payments, lending, and financial infra
B2B platforms and infrastructure
Advertising and marketing technology
Integrated campaigns designed for velocity. Every service engineered to accelerate your path from stealth to market leader.
We work with your team to build the narrative foundation — positioning, messaging, and competitive framing that makes your story clear, differentiated, and impossible to confuse with anyone else in the market.
Hundreds of launches orchestrated. Tier-1 coverage secured. We turn launch day into a sustained market moment — the kind that moves investors, customers, and talent. But smart founders know the truth: launch day is the starting gun, not the finish line.
Content alone isn't the moat — distribution loops are. We build yours: a keynote becomes a byline, the byline becomes LinkedIn clips, clips fuel podcast invites, industry surveys earn press, press drives pipeline. Each piece compounds the last — that's the thought leadership engine that keeps you top of mind.
Sustained visibility across every channel where your buyers and competitors are paying attention. Social, community, trade shows, awards, analyst relations — the full stack that keeps your brand in the conversation.
We don't over promise — we over deliver. Here's what strategic market ignition looks like in practice.
When Cloudyn came to us, enterprise companies hadn't yet adopted cloud computing. We built their market presence through category creation and managed communications for $20.5M in total funding — positioning them as the recognized leader before Microsoft acquired them.
View Full Case Study (PDF) → Acquired by Microsoft • $20.5M Raised • #1 Market Leader • 15% Global Cloud SpendIn 2016, before AI was mainstream, we launched Woo into the fiercely competitive HR tech space — and secured Tier-1 coverage in Wall Street Journal, TechCrunch, Forbes, and MIT Technology Review.
View Full Case Study (PDF) → WSJ, TechCrunch, Forbes, MIT Tech Review, The VergeFlyFin had built a powerful AI + CPA tax platform saving freelancers an average of $7,800 on taxes, but the startup was unknown. We built their media presence from scratch — securing coverage across Yahoo Finance, Forbes, Business Insider, and 50+ outlets.
View Full Case Study (PDF) → 0→1 Media Presence • 270K+ Users • 4 Awards • $8M RaisedWe positioned TestSprite at the intersection of two major trends — the explosion of AI-generated code and the critical quality gap it creates. The campaign generated 82 pieces of coverage with 919K estimated views.
View Full Case Study (PDF) → 82 Placements • 100K+ Users • $8.1M Raised • GeekWire, Axios, FortuneServed as Adjust's U.S. PR agency of record across a long-term engagement spanning 10+ major announcements — including the landmark $227M funding round and two embargoed acquisitions.
View Full Case Study (PDF) → $227M Round • 2 Acquisitions • $1B+ Exit • TechCrunchWith five divisions, 1,000 employees, and a world-class developer tools platform — Telerik had everything except the tier-1 press coverage to match. Their previous agency couldn't break through. We did.
View Full Case Study (PDF) → $262.5M Acquisition • 1.4M Developers • $60M+ Revenue • TechCrunch, ForbesBacked by $255M in funding, Coro is the leading cybersecurity platform for lean IT teams. We first partnered with them at fewer than 10 employees for their TechCrunch Disrupt launch — and came back for the next chapter.
View Full Case Study (PDF) → $255M Funded • 160 Placements • 2.51M Views • Deloitte Fast 500We managed communications across Appcelerator's Series C and Series D funding rounds, strategic acquisitions, and major product launches. The campaign generated 5,000+ press mentions and grew their developer community from 1,500 to over 1.5 million.
View Full Case Study (PDF) → 5,000+ Mentions • 1.5M+ Developers • WSJ Product of the Year • Acquired by AxwayIn just six months, we built ARIX Technologies' industry authority through speaking submissions, award applications earning 4 finalist recognitions, and a media program securing 15 articles and 5 podcasts.
View Full Case Study (PDF) → 15 Articles • 4 Award Finalist Nods • 5 Podcasts • Business InsiderWe partner with visionary founders and ambitious teams across the tech landscape.
"I'd highly recommend Ignite to any fast-growing tech companies that need to establish their market presence. Carmen and her team proved to be a great long-term PR partner for Cloudyn. The agency was savvy, dedicated, and well-connected. Ignite built strong relationships with industry influencers for us, elevated market awareness of our offering and helped us become recognized as the market leader in our sector."
"Carmen helped launch Coro at TechCrunch Disrupt and was instrumental in establishing us in the market. Years later, we came back to her, choosing Ignite over larger agencies, because we'd seen firsthand what she can do when the stakes are high. Carmen and her team worked as a true extension of ours, and her ability to navigate complex situations and deliver results under pressure is something you won't find at most agencies."
"Ignite was instrumental in establishing Woo as a credible player in the AI recruiting space — at a time when AI was still a novel concept. Carmen and her team didn't just land us coverage; they understood the story we needed to tell and knew exactly how to differentiate Helena in the market. From Forbes to TechCrunch to The Verge, the caliber of placements spoke for itself. Carmen brings a rare combination of integrity, persistence, and genuine passion for her clients' success."
"I started looking at PR boutiques which could really understand our technical product really quickly. I heard good things about Ignite, hired them and fast forward to the day of our launch: easily one of the most successful launches I've ever witnessed. They're really well organized, know what they're talking about, and most of all, they don't over promise — they just over deliver. I can't recommend them enough."
"In a crowded fintech landscape, Ignite helped put FlyFin on the map. Carmen and her team were true partners — collaborative, reliable, and relentless in securing the kind of coverage that moved the needle for us, from Forbes to Business Insider to VentureBeat and The Information. They understood our market and what it would take to breakthrough."
"Ignite was my go-to agency while running marketing at Appcelerator. We went from zero in revenue to millions in a short 18-month time span. They really understood the changing mobile and cloud landscape. The other intangible that Ignite brings is that they are scrappy and competitive — constantly advocating on your behalf. We appreciate Ignite's clever strategies and bold execution."
"Building a trusted brand is paramount to our success. Ignite proved to be a terrific resource, securing coverage in venerable publications such as NYT, WSJ and Travel + Leisure. Ignite is an outstanding partner — they think strategically and execute tirelessly to get results. They totally get start-up culture, teamwork, and most importantly, delivering results."
"Ignite really helped us reach the next level of visibility. They helped us break into a new caliber of news outlets previously unattainable by a larger agency. I highly recommend Ignite."
No six-month ramp-ups. No death by committee. Our engagement model is built for startup velocity.
We immerse in your product, market, and competitive landscape. We learn your business cold in the first two weeks.
We engineer your narrative for the audiences that matter — journalists, investors, customers — and the AI systems increasingly shaping how they discover you. Every message is built to land and compound.
Multi-channel deployment powered by real-time signal intelligence. We don’t just ride the news cycle — we create it, amplify it, and feed it into content loops that keep your brand visible long after day one.
We track signals most firms don’t even know to measure — from emerging conversation threads to how AI systems surface your brand. Every insight feeds the next move, creating a visibility engine that compounds over time.
Carmen has spent her career in the trenches with VC-backed tech startups — the kind built on bold vision and relentless drive, but short on brand awareness. As the force behind Ignite X (and previously Mindshare Communications), she's built the playbook for taking unknown companies into saturated markets, and nascent ones that don't exist yet, making them impossible to ignore.
Her approach blends sharp PR instincts with under-the-radar automation and data-driven tools to give her clients a competitive edge. The results speak for themselves: more than 125 startups launched, approximately 35 successful exits — including multiple that surpassed the billion-dollar mark.
Carmen leads a team of seasoned professionals who scale with your company's needs — bringing deep expertise and AI skills built for speed and impact.
Third-party validation that speaks louder than any pitch deck.
Perspectives on tech marketing, media strategy, and building category-defining brands.
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Why the most effective founders don't just build companies — they build platforms. A framework for executive visibility that compounds.
Bezos built Amazon's brand by building his own. We break down the principles behind one of tech's most iconic executive brands.
The centaur model of PR is here: human creativity paired with AI efficiency. How forward-thinking agencies are adapting — and winning.
From real-time data analysis to multilingual press outreach, GPT-4o is a force multiplier for communications pros. Here are seven ways to harness it.
From deepfake disasters to chatbot hallucinations, the cautionary tales every brand should study before deploying AI in communications.
Your competitors are already in them. Why aren't you? Let's fix that.
Prefer a direct conversation? — carmen@ignitepr.com