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333 Gellert Boulevard #218
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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  


Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Growing your personal brand with bold leadership: ready for takeoff?

Carmen Hughes

Image by SpaceX/Youtube

Image by SpaceX/Youtube

In our previous blog, we shared ways on how to start building your executive brand and took a closer look at one of the boldest leaders in the market — Elon Musk. So let’s assume you’re all in. You’ve nailed what your personal brand represents. You’re ready to take a page from Elon Musk, and become a bold thought leader. Now it’s time to create brand awareness with your very own content marketing strategy. Here are five ways you can use content marketing to grow your personal brand:

1. Create a unique point-of-view
Begin by establishing what your personal brand will stand for. This involves weaving in your company’s core brand values and determining the theme and topics that you want to hone in on, and which you can speak to with intelligence and fervor. Make sure you know your audience and their unique personas and concerns, and determine in advance your unique spin on the opportunities and challenges facing your industry.

2. Develop a content marketing calendar
In order to  ensure a consistent flow of quality, engaging content, you’ll need to document and specify which topics you will cover, what angles you will take, and when you will publish. Best practices suggest that you publish at least once a week to build momentum and stay top-of-mind. There’s a lot more science to building a strategic content marketing calendar but incorporating executive thought leadership is a must.

3. Determine a distribution strategy
While blogging is one popular way to distribute content, it’s by no means the only way. What about videos, podcasts, articles, presentations and ebooks? Determine how you can get the most from your content by repurposing it in different formats to reach your audience on their preferred channels.

4. Hone in on social media
The top B2B content marketing tactic is social media (92%). Where are your customers, partners and investors, and what’s the best way to package your content for your key social channels? Be creative. Include interactive content, such as infographics. Ask questions to generate conversation.

5. Measure and improve
Make use of analytics tools to measure the impact of your content. How many views did it get? How much was the content shared? Did it generate website traffic to company pages? What’s its SEO ranking? Know what you’re tracking for, and make use of analytics to measure and calibrate your content marketing efforts.

To be a recognized leader, you must go beyond challenging and inspiring employees to create a great brand that provides a valued product or service. You need to be willing to put yourself on the line, willingly talking to a variety of audiences about the opportunities and threats presented by a given technology, laying out proposed solutions, and articulating your company’s end-game. Bold leaders do not shy away from difficult people or topics. Instead, they put their stamp on the subject, letting the world know where they stand. They won’t be right all of the time, and they may be controversial, but, like Elon Musk, they do not go unnoticed. Especially if they have a solid content marketing strategy in place to ensure their voice is heard.

So even if you’re not planning on launching a starman into space on a Tesla Roadster, we encourage you to share your passion or expertise with your tribe! Seize the opportunity to express your beliefs and vision. This communication provides an excellent window to champion the company’s core values and distinctions to your employees, customers, partners, prospective customers and extended community.