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IgniteX is an integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

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IgniteX specializes in positioning international technology startups for rapid growth in the USA. We have more than 20 years of experience launching products with public relations and marketing strategies. Here are some of the things we've learned along the way. 

Industry Standard: Take 2

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Yesterday, Brad Stone broke in the New York Times’ blog a rumor that the once high-flying Industry Standard, which crashed and burned during the dot.com days, will be resurrected soon. The timing is interesting. Ordinarily, I think that the Industry Standard would be facing an uphill battle. Here’s why I think they have a strong chance to succeed; they have the full backing of IDG, its track record in rarely stumbling, and its financial resources. The ownership of Industry Standard, circa 2000, was atypical---especially for IDG to be involved. Now it sounds like IDG will be fully in control of the success or failure again for this publication. Another reason why the outlook looks good for Industry Standard is because of the unfortunate death of Business 2.0. As a subscriber to Business 2.0, I believe that a void does exist. Business 2.0 took a unique perspective at high tech business and no other publication really took the same slant and approach that they did in finding and introducing readers to interesting companies, technologies and trends. Now, perhaps Industry Standard can take over the baton and fill the void. Lastly, I think it’s smart for IDG to test the waters slowly via an online site only. With once powerhouse tech pubs like InfoWorld going virtual, IDG knows firsthand the uphill battles they face in today’s publishing environment.