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IgniteX is an integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

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IgniteX specializes in positioning international technology startups for rapid growth in the USA. We have more than 20 years of experience launching products with public relations and marketing strategies. Here are some of the things we've learned along the way. 

Is Email really Cool Again?

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madonna_vogue.jpg New York Times Saul Hansel posted a provocative piece around the concept of Inbox 2.0, which has since set off quite a buzz happening in the blogosphere.  

We’re delighted to see a renewed interest in email. Most recently, the Wall Street Journal’s Kevin Delaney & Vauhini Vara wrote an excellent article titled, “Will Social Features Make Email Sexy Again?

Several startups are also emerging that are each taking different approaches aimed at bringing relief to the ongoing email overload madness. The evolving landscape includes a wide array of options, ranging from spot solutions to content-based email solutions to comprehensive email management solutions.

Our client, Deva Hazarika, the founder & CEO of ClearContext, has a great blog focused around the subject of email. He posted an insightful piece titled, “Inbox 2.0: Email as a Social Networking Platform,” that highlights some interesting bloggers’ viewpoints that were part of today’s firestorm in the blogosphere. Summarizing some of Deva’s key points: 1) The real value of using the information within email lies not in the prioritization itself, but in doing interesting things with that information. Combining all of that data within the context of email, and paying attention to what people are actually DOING in the client, provides the ability do things with email that are a lot more intelligent than simply displaying a message or finding out who your most important contacts are. 2) Intelligently using that information to make the entire email experience more powerful and productive for people. And done right, it will also make people's experience with any email/contact based site or application more powerful, because it will be driven from a set of rich profiles full of deep context, not just a list of names.

ClearContext aims to bring help to the endless deluge of inbound messages and interruptions consuming in-boxes is taxing employees’ resources and reducing time they can devote to priority work. Studies show that email overload causes people to work anywhere from one to two extra hours a day. Email overload coupled with multi-tasking, constant interruptions and ad-hoc projects are drastically impacting workers’ effectiveness and productivity loss to the tune of up to $1 billion (yes, with a ‘b”) dollars annually for knowledge-focused companies having 50,000 or more workers. ClearContext’s IMS 4.0 helps users save an hour or more a day (260 hours annually) with smart, automated features to gain a much better handle on their daily email management. For fans of GTD, IMS does everything that the “Getting Things Done (GTD) Outlook Add-on” can do and then a lot more.