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333 Gellert Boulevard #218
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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  


Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

2008 is the Year of Information Overload

Carmen Hughes

Never mind that it’s supposed to be Year of the Rat. Basex recently picked Information Overload as its 2008 Problem of the Year.

Email, phone calls, IMs, twits and tweets, LinkedIn Questions, Facebook pokes… Interruptions such as these contribute to the Information Overload problem that research firm Basex pinned at $650B in loss productivity. We take pleasure in Basex’s prediction but not because we’re gluttons for punishment. Rather their call to attention is an indication of how serious the problem is and perhaps a prelude of better things to come.



As we get ready to ring in 2008, I challenge myself and all of you out there to make email and IM etiquette part of your New Year’s resolutions. Check out a few tips that Basex suggest to help manage information overload. These include:

-“I will not e-mail someone and then two seconds later follow up with an IM or phone call.” - “I will read my own e-mails before sending them to make sure they are comprehensible to others.” - “I will not overburden colleagues with unnecessary e-mail, especially one word replies such as “Thanks!” or “Great!”, and will use “reply to all” only when absolutely necessary.”