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333 Gellert Boulevard #218
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IgniteX is an integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

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IgniteX specializes in positioning international technology startups for rapid growth in the USA. We have more than 20 years of experience launching products with public relations and marketing strategies. Here are some of the things we've learned along the way. 

The new Press-sphere

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storychart.pngYet another interesting post and chart by Jeff Jarvis of BuzzMachine about the metamorphosis of the media and its changing role and influence over "news." With all of the various internet tools to access information and push "news," stories of interest are indeed no longer confined to traditional newsrooms (whether those be TV, radio or newspaper or print publications). Through the internet, people have vast access to tools such as Twitter and Digg and YouTube, online search, comments from readers and friends, links, video, podcasts, etc., where they can create or consume news and certainly be part of the conversation. Undoubtedly bloggers have had the biggest impact in being able to create news and inform readers faster and more dynamically than traditional media. With mobile broadband networks and more powerful smartphones making strong, rapid inroads in the U.S., new tools and services are being readied to enable people to capture and broadcast events and developing news as they themselves witness it. The rise of citizen journalism is certain to be an up-and-coming key element that will be incorporated into today's new press-sphere of choices for news creation.