For those of you who have not tried Twitter yet, we'd highly recommend it. Twitter is a way to tap into another world literally of real-time, ongoing communication by thousands of people who are busy tweeting away. You can choose to follow real-time tweets (short written notes) from a select group of friends, interesting people, or the public at large. Just as important, you can engage in the conversation or add your own two cents-- whatever those might be. Whether it's breaking news or real-life drama unfolding, or frankly mundane everyday things affecting people ("Stuck in traffic due to major accident on 101. Traffic at a stand still.") After diving into a world of twitters and tweets, we found it to be a highly informative and an influential, dynamic communication tool. The nice thing about Twittering is that brevity rules. Your tweets are limited to just 140 characters, so keep it short and sweet. Tara Anderson of Citizen Agency and HorsePigCow blog wrote an exceptional primer titled, "Tweeting for Companies 101." It's a how to guide on the world of Twitter and tweets, highlighting many of the cool new tools one can use to become more Twitter proficient. Check it out here: http://www.horsepigcow.com/2008/04/21/tweeting-for-companies-101/ We believe the practice of Twittering is going to grow like wildfire so you might as well figure out how to get your Twitter on sooner than later.
IgniteX specializes in positioning international technology startups for rapid growth in the USA. We have more than 20 years of experience launching products with public relations and marketing strategies. Here are some of the things we've learned along the way.