Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

Name *
Name
Phone
Phone

333 Gellert Boulevard #218
Daly City, CA, 94015

650-227-3280 #101

IgniteX is an integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

Blog

IgniteX specializes in positioning international technology startups for rapid growth in the USA. We have more than 20 years of experience launching products with public relations and marketing strategies. Here are some of the things we've learned along the way. 

President Obama Writes New Page on User Engagement

admin

092707-obama-2001.jpgPresident Obama promises to usher in a new era of openness based around three priorities: communication, transparency and participation.  President Obama’s theme of open communication and transparency was carried out through Facebook, SMS and Twitter updates on his campaign trail; YouTube video addresses during his transition to the Whitehouse; and user engagement post-inauguration via the new makeover of the Whitehouse.gov website.  By continuing to apply a wide range of social media tools, President Obama is bypassing mainstream media channels and opting instead to reach out directly to his ardent supporters to continue engaging with them. 

There’s a big takeaway in all of this for big companies and startups alike looking to build their own communities and leverage social media tools: start incorporating a digital social media strategy to accompany traditional PR efforts. For a great example, take a look at how successful Zappos.com has been with their company-wide embracement and use of Twitter as a new communication channel with their customers.

Twitter, SMS, YouTube, Facebook, blogging, Digg, Delicious, Flickr, etc. are cost-effective communication channels that are quickly becoming mainstream, enabling companies and people to reach out to their constituents and network of friends faster and farther than ever before.  Social media initiatives enable companies to quickly communicate with existing customers or prospects, enhances a company’s transparency with customers, and encourages user feedback, ultimately building trust, loyalty, and goodwill.