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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

Hyperlocal Services Surface to Address Growing Need and Market Opportunity


Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Hyperlocal Services Surface to Address Growing Need and Market Opportunity

Carmen Hughes

An interesting trend seems to be taking root that provides a growing opportunity for aspiring tech entrepreneurs to tap. According to a March 2009 PhoCusWright report titled, "Hyperlocal Content Services," this trend relates to local content proliferating as new tech advances enable improved search, aggregation and distribution.  The concept of hyperlocal is introducing a new model in which content based on proximity, presence and context is delivered to users. Today MySpace announced a deal with CitySearch where the social network site will introduce MySpace Local, which is essential a social directory for local businesses and venues powered by CitySearch.  The power of the new offering will allow MySpace users to peruse local businesses and venues and see their friends' reviews.  Additionally, it will provide MySpace with a bonanza of new ad inventory where it can run geotargeted advertising.  It's no wonder that this deal was a wise one for MySpace to strike given that the local internet-advertising market has accounted for some of the fastest growth in Internet advertising in recent years, as small businesses take their marketing online.  Another new example of a hyperlocal website that today also unveiled a beta version of its service is from client, A Day's Outing, an online search tool for discovering short-distance day trips and weekend outings.  A Day's Outing takes the proximity of where someone is starting from to deliver a comprehensive list of outings and events personalized around their preferences.  It currently focuses on the Mid-Atlantic region and will continue to expand regionally. A Day's Outing represents a growing number of tech high tech startups popping up to introduce new services that deliver highly relevant, personalized, local information to users when they seek it.

Hyperlocal websites as well as smartphones are increasingly helping users access geolocation-based content such as information, advertising, events, and entertainment centered on a user's locaton and time.  While local information is abundantly available, getting it quickly and easily still leaves a lot to be desired and users seeking a better way.  Expect to see more innovative partnerships such as the MySpace/CitySearch deal as well as many other innovative companies such as A Day's Outing move to better address users' need for getting the right information when they want it.