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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

Clouds Gathering Around Industry Standards


Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Clouds Gathering Around Industry Standards

Carmen Hughes

Cloud computing-based initiatives are gaining adoption with startups and large enterprises that need to increase efficiencies across departments and within their data centers. While the benefits of cloud computing such as reduced infrastructure investments, increased economies of scale and accelerated time to market are highly appealing to businesses, concerns still exist around the risks of cloud computing. 

Our client platform-as-a-service provider, LongJump, announced this week a move to bridge the gap for companies that are considering a cloud computing initiative but are concerned about moving their data into the public cloud.  LongJump is essentially offering its PaaS Platform so that companies can hosted in the cloud as a service or installed on-premise. This means corporate IT can choose to license LongJump’s platform behind their own firewall to create their own private cloud, giving them unprecedented control and security over their data, applications and customers.  LongJump is also among the many established cloud providers that have signed on as supporters of IBM’s recently announced Open Cloud Manifesto.  

The goal behind the Open Cloud Manifesto is to address and improve cloud computing’s benefits and risks.  By addressing issues such as vendor lock-in, data portability, integration and interoperability, the Open Cloud Manifesto aims to introduce industry standards that make cloud offerings as open as possible in order to provide corporate America with the choice and flexibility they want. The Open Cloud Manifesto is the first step in laying the groundwork for standards around cloud computing. The OMG is rumored to drive the Open Cloud Manifesto initiative so there is no vendor conflict of interest.