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333 Gellert Boulevard #218
Daly City, CA, 94015

650-227-3280 #101

Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

Blog

Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Filtering by Category: Marketing

Demystifying Storytelling: How To Tell Your Startup’s Story

Carmen Hughes

Ignite PR often works with startups, many of which are new to telling their unique story.  So, we asked a communication professor at San Francisco State University  to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned. 

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Fallout: What Happens When Companies Deviate from Their Core Mission

Carmen Hughes

Recent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray away from it. Both Google and Susan G. Komen deviated from their core mission, and as details emerged and public debate intensified, both organizations were forced to confront the unanticipated fallout. Here's what went wrong: 

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Corporate Philanthropy: Putting Your Money where Your Mouth is

Carmen Hughes

Evaluating things that have gone awry is definitely worthwhile, but what can companies do to really shine with good PR? Corporate philanthropy is one activity that stands out and several businesses, both tech and non-tech, have done a great job over the last year with their approach to corporate giving.

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As Companies Go Twitter, Landscape for Job Opps Shifts to Social Media

Carmen Hughes

Social media has become a defacto communication channel, compelling tech startups, small businesses and large companies to supplement their marketing and public relations efforts by forging ahead to discover how to harness social media to integrate it with their existing web 1.0 efforts.   

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