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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

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Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Filtering by Category: Publishing

The new Press-sphere

Carmen Hughes

storychart.pngYet another interesting post and chart by Jeff Jarvis of BuzzMachine about the metamorphosis of the media and its changing role and influence over "news." With all of the various internet tools to access information and push "news," stories of interest are indeed no longer confined to traditional newsrooms (whether those be TV, radio or newspaper or print publications). Through the internet, people have vast access to tools such as Twitter and Digg and YouTube, online search, comments from readers and friends, links, video, podcasts, etc., where they can create or consume news and certainly be part of the conversation. Undoubtedly bloggers have had the biggest impact in being able to create news and inform readers faster and more dynamically than traditional media. With mobile broadband networks and more powerful smartphones making strong, rapid inroads in the U.S., new tools and services are being readied to enable people to capture and broadcast events and developing news as they themselves witness it. The rise of citizen journalism is certain to be an up-and-coming key element that will be incorporated into today's new press-sphere of choices for news creation.

Industry Standard: Take 2

Carmen Hughes

Yesterday, Brad Stone broke in the New York Times’ blog a rumor that the once high-flying Industry Standard, which crashed and burned during the dot.com days, will be resurrected soon. The timing is interesting. Ordinarily, I think that the Industry Standard would be facing an uphill battle. Here’s why I think they have a strong chance to succeed; they have the full backing of IDG, its track record in rarely stumbling, and its financial resources. The ownership of Industry Standard, circa 2000, was atypical---especially for IDG to be involved. Now it sounds like IDG will be fully in control of the success or failure again for this publication. Another reason why the outlook looks good for Industry Standard is because of the unfortunate death of Business 2.0. As a subscriber to Business 2.0, I believe that a void does exist. Business 2.0 took a unique perspective at high tech business and no other publication really took the same slant and approach that they did in finding and introducing readers to interesting companies, technologies and trends. Now, perhaps Industry Standard can take over the baton and fill the void. Lastly, I think it’s smart for IDG to test the waters slowly via an online site only. With once powerhouse tech pubs like InfoWorld going virtual, IDG knows firsthand the uphill battles they face in today’s publishing environment.