Steve Reubel recently questioned whether Twitter might replace the traditional email pitching practices of PR. We respectfully don't think so and hope not for the reasons outlined in this post.Read More
Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
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New or improved social media and web-based services are starting to surface, reflecting a major shift unfolding that underscores how people and companies are choosing to ...Read More
By now many have heard about Christian Bale and his very unprofessional melt down captured and shared among millions on YouTube, which spread like wildfire into a top 5 topic on Twitter. The following Twitter meltdown unfolded today. Thankfully, the exchange was not at all as brutal as Christian Bale's outburst but, nevertheless this could have been avoided. To set the stage, the Twitter melt down involves a male and female, one a reporter and the other a Marketing/PR representative.
The following exchange captures the f-bombs and tweets going back and forth between the two parties. April, the PR rep, wasn't naming the reporter directly when she posted a tweet, venting her frustration, just as many of us do on Twitter (yours truly included). The reporter clearly had a bad day, noticed the PR rep’s tweet and followed up in a highly abusive way with her. After the Twitter throw-down, it seemed like the reporter wanted to forget about the whole exchange and consequently tried to erase his tweets. Unfortunately, the public journo/PR fight got retweeted and suddenly it was all over. Lesson to be learned here. Before you go dropping any F-bombs via a tweet, digg post, IM, blog comment, facebook post, etc., do remember you can't erase what is out there on the ether. A public record exists and there is no turning back.
President Obama promises to usher in a new era of openness based around three priorities: communication, transparency and participation. President Obama’s theme of open communication and transparency was carried out through Facebook, SMS and Twitter updates on his campaign trail; YouTube video addresses during his transition to the Whitehouse; and user engagement post-inauguration via the new makeover of the Whitehouse.gov website. By continuing to apply a wide range of social media tools, President Obama is bypassing mainstream media channels and opting instead to reach out directly to his ardent supporters to continue engaging with them.
There’s a big takeaway in all of this for big companies and startups alike looking to build their own communities and leverage social media tools: start incorporating a digital social media strategy to accompany traditional PR efforts. For a great example, take a look at how successful Zappos.com has been with their company-wide embracement and use of Twitter as a new communication channel with their customers.
Twitter, SMS, YouTube, Facebook, blogging, Digg, Delicious, Flickr, etc. are cost-effective communication channels that are quickly becoming mainstream, enabling companies and people to reach out to their constituents and network of friends faster and farther than ever before. Social media initiatives enable companies to quickly communicate with existing customers or prospects, enhances a company’s transparency with customers, and encourages user feedback, ultimately building trust, loyalty, and goodwill.