In this blog post we share a useful exercise that will help you brand your company in a way that differentiates it from the competition.Read More
IgniteX specializes in positioning international technology startups for rapid growth in the USA. We have more than 20 years of experience launching products with public relations and marketing strategies. Here are some of the things we've learned along the way.
Filtering by Category: Brand
How a company communicates after a cyber attack will influence how they're judged by the public and portrayed by the media. Let's examine the ways you can approach your crisis communications.Read More
A public apology can make all the difference to a brand's bruised reputation. Here are some tips to make sure your apology comes off as sincere:Read More
Recent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray away from it. Both Google and Susan G. Komen deviated from their core mission, and as details emerged and public debate intensified, both organizations were forced to confront the unanticipated fallout. Here's what went wrong:Read More