Why we rebranded our agency
Carmen Hughes
Hello All!
We wanted to share some exciting news with you.
Not sure if you noticed, but we changed our company name. Formerly Ignite PR, we’re delighted to let you know that we’re now IgniteX.
Why the change? Why X? And what happened to PR?
Our name change reflects the extension of services that we are now offering to our clients.
Our mission is to guide our customers to the most effective communication channels that will deliver ROI. With the evolution of new storytelling technologies such as social media, IOT, and virtual reality come new opportunities to add value. So, we are expanding our services to blend inbound marketing and public relations tactics into fully-integrated packages that leverage new digital channels in ways that makes sense, and dollars, for our clients.
Why X? In math, x is the variable you solve for. For us, X also symbolizes the nexus of public relations and digital, inbound communications strategies that catalyze growth in our increasingly global, online society. Whatever problem you want to solve for in your business, Ignite’s methods can fire up growth.
You might ask if we’re still offering PR services; and the answer is yes. We simply do more now. Why? We noticed that some of our startup clients, who had ample funding and blue-chip customers, were not fully leveraging their websites to attract the right customers. We also found that they were not utilizing blogs, online video, or marketing activities as a core vehicle to build brand awareness, gain trust, or engage potential customers.
IgniteX melds our expertise in PR, social media, and digital communication with a range of cutting-edge tools. We’re now actively helping clients calibrate and retool their websites, content marketing strategies, online advertising, and social media marketing efforts to drive sales more efficiently and effectively.
The exciting thing for us is that our new services open us up to working with companies that are not solely focused on the technology market. That’s right. Whether your business is in health care, professional services, publishing, or entertainment, we can help raise awareness of your products or services with your target persona buyers.
So now, you’re in the know. Thanks for reading!
And stay tuned to our blog for valuable insights about lessons we’ve learned in the field while firing up growth for our clients.