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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

Top Social Media Stinkbombs of 2011


Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Top Social Media Stinkbombs of 2011

Carmen Hughes

The opinions you express - and how you express them – can spread like wildfire in social media channels such as Twitter, Facebook, YouTube, etc. That’s great, if that was your intention. However, irreverent remarks or photos can just as quickly come under scrutiny and bring unimaginable repercussions. This past year, as more people and brands than ever brought social media into play, several notable stumbles happened along the way. Here are some real doozies; You make the call; tell us which one do you think takes the cake as the top 2011 Social Media Stinkbomb of the Year?

  1. Kansas Governor and staff bullied teen, demanding letter of apology for unfavorable tweet. Teen won public support, a lukewarm apology from the Governor and 16,000+ new Twitter followers.
  2. PR agency gets canned after threatening via Twitter to withhold future product reviews from media for any negative reviews of a client’s game.
  3. Springboarding off major social uprising in Cairo, Kenneth Cole pushed insensitive tweets to help drive store sales, but instead triggered a landslide of criticism.
  4. A social media marketing agency, self-billed as the “Social Media Pioneer,” gets axed by Chrysler after inadvertently dropping the F-bomb using the client's Twitter handle.
  5. Anthony Weiner-Gate. Never a good idea to take racy pictures of yourself and push them onto a social channel … especially if you happen to be a public figure like a congressman or senator.