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333 Gellert Boulevard #218
Daly City, CA, 94015
650-227-3280 #101
Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.
Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
Filtering by Tag: public relations
Considered the Super Bowl of the tech industry, The Consumer Electronics Show in Las Vegas can be a major line item in your marketing budget. Is it still worth it today given other digital Marketing options? We sat down with four Bay Area tech marketers to take the pulse on this investment.
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Many critical ingredients determine how reporters cover the news about a tech startup's launch. Let’s take a look at 7 key factors:
Read MoreClients want responses their media outreach; and PR is trained to support this request. How can this be done in a way that respects everyone’s roles and competing interests? IgnitePR explains.
Read More“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read MoreRecent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray away from it. Both Google and Susan G. Komen deviated from their core mission, and as details emerged and public debate intensified, both organizations were forced to confront the unanticipated fallout. Here's what went wrong:
Read MoreSome of the biggest tech stories this year spawned from poor public relations. Let’s take a look back at some of this year’s biggest players in the tech community – and the PR Cherry Bombs they dropped.
Read MoreThe last few months have been rough for Netflix. So why is everyone so upset?
Read MoreThe opinions you express - and how you express them – can spread like wildfire in social media channels such as Twitter, Facebook, YouTube, etc. That’s great, if that was your intention. However, irreverent remarks or photos can just as quickly come under scrutiny and bring unimaginable repercussions.
Read MoreTraditional public relations tactics don't cut it anymore. Let's explore how you can blend social media into your campaigns.
Read MoreShould startups & established companies invest in Marketing & PR amidst the ongoing recession? Which camp do you fall under? What about your competitors?
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