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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.  

Blog

Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way. 

Filtering by Category: Good Public Relations

PR tip: How to manage a communications crisis

Carmen Hughes

How a company communicates after a cyber attack will influence how they're judged by the public and portrayed by the media. Let's examine the ways you can approach your crisis communications. 

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Demystifying storytelling: how to tell your startup’s story

Carmen Hughes

Ignite PR often works with startups, many of which are new to telling their unique story.  So, we asked a communication professor at San Francisco State University  to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned. 

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Corporate philanthropy: putting your money where your mouth is

Carmen Hughes

Evaluating things that have gone awry is definitely worthwhile, but what can companies do to really shine with good PR? Corporate philanthropy is one activity that stands out and several businesses, both tech and non-tech, have done a great job over the last year with their approach to corporate giving.

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5 PR cherry bombs of last year: what went wrong & what it teaches startup entrepreneurs, corporate executives and PR reps

Carmen Hughes

Some of the biggest tech stories this year spawned from poor public relations. Let’s take a look back at some of this year’s biggest players in the tech community – and the PR Cherry Bombs they dropped.

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