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Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.
Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
We watched Aol's CEO take a few public stumbles the other day and learned a lot. Here are some important lessons that all executives can take away from Tim's public tumbles.
Read MoreIgnite PR often works with startups, many of which are new to telling their unique story. So, we asked a communication professor at San Francisco State University to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned.
Read More“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read MoreRecent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray away from it. Both Google and Susan G. Komen deviated from their core mission, and as details emerged and public debate intensified, both organizations were forced to confront the unanticipated fallout. Here's what went wrong:
Read MoreEvaluating things that have gone awry is definitely worthwhile, but what can companies do to really shine with good PR? Corporate philanthropy is one activity that stands out and several businesses, both tech and non-tech, have done a great job over the last year with their approach to corporate giving.
Read MoreSome of the biggest tech stories this year spawned from poor public relations. Let’s take a look back at some of this year’s biggest players in the tech community – and the PR Cherry Bombs they dropped.
Read MoreThe last few months have been rough for Netflix. So why is everyone so upset?
Read MoreThe opinions you express - and how you express them – can spread like wildfire in social media channels such as Twitter, Facebook, YouTube, etc. That’s great, if that was your intention. However, irreverent remarks or photos can just as quickly come under scrutiny and bring unimaginable repercussions.
Read MoreIs all press good press?
Read MoreTraditional public relations tactics don't cut it anymore. Let's explore how you can blend social media into your campaigns.
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