Why is it that everyone questions the validity of today’s “news stories”? For good reason! Today’s news is too slanted, often not fact-checked or increasingly downright false. What happened? If Bill Kovach and Tom Rosensteil’s Principles of Journalism no longer ring true for our society, can artificial intelligence replace media as our new arbiters of truthful news?
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Producing a high-quality product demo video for a website landing page requires a significant time investment. But, with a bit of pre-production it will all go smoothly. Here are 5 things you should think about before anyone picks up a video camera.
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The bar is pretty high for grabbing consumers’ attention and getting them to download and use the app with the frequency of a Waze or a Whatsapp. Here are 3 ingredients that a tech startup must bring to the table to make an impression with the media.
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What makes a company newsworthy? And what should you expect from a successful engagement with a PR firm?
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Startups often rule out television as an opportunity for media coverage, believing that it’s too complicated or that they don’t have “the right stuff”. It’s challenging and competitive to get on air, but with the right approach, you can increase your chances of seeing your company or product on TV screens in a local, regional or national market. Read on to learn how to get your startup on TV.
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Many critical ingredients determine how reporters cover the news about a tech startup's launch. Let’s take a look at 7 key factors:
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Clients want responses their media outreach; and PR is trained to support this request. How can this be done in a way that respects everyone’s roles and competing interests? IgnitePR explains.
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How a company communicates after a cyber attack will influence how they're judged by the public and portrayed by the media. Let's examine the ways you can approach your crisis communications.
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Explore important questions about the boundaries and ethics of journalistic freedom with us.
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A public apology can make all the difference to a brand's bruised reputation. Here are some tips to make sure your apology comes off as sincere:
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